According to a new report by a Spanish University, the Polytechnic
University of Valencia (UPV), Lionel Messi has a higher net value than
Cristiano Ronaldo. With the Argentine valued at €141m millon while
Cristiano Ronaldo is valued at €101million.
The final figures according to the University report were determined by
an Analytic Hierarchy Process multicriteria method which acknowledges
variables such as number of goals, assists per game, bookings,
leadership and marketing generated by the Argentine and Portuguese
players.
The study is in collaboration with Massachusetts Institute of Technology and Harvard University.
This isn't the University's final report as the report also said that
Messi and Ronaldo's valuation will once again be analysed by the 'Mooc'
course, which will begin on April 25.
Cristiano Ronaldo last year made a $40 million investment into four
'CR7' boutique hotels and also has his own game, perfume line, clothing
line, underwear line and has mansions in Manchester, Madrid, Portugal,
New York (Trump Towers) and Morroco, plus endorsement deals with Sacoor
Brothers, Nike, Emporio Armani, KFC, Coca Cola and motor oil company
Castrol.
While Lionel Messi apart from companies allegedly owned by him in tax
havens and endorsement deals with Samsung and Adidas, nothing is known
of his financial ventures.
Source: Marca
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