C Ronaldo And Lionel Messi Join In The Campaign To Reduce Cigarette Litter On London Streets [Pics]

Residents of London are being encouraged to throw their cigarette butts into a special kind of bin in a clever new campaign by Hubbub. Cigarette smokers outside Embankment tube station can use the new cigarette butt boxes to cast their vote on who they think is the world's best player out of Ronaldo and Messi.


Hubbub plan to test cigarette smokers with different questions every week with one previous example allowing passers-by to predict who they thought was going to win the London derby between Crystal Palace and Arsenal on August 16. The environmental charity hope the new bins will reduce the amount of litter on the streets of London by using a fun theory approach.